Charleston, SC has become a wedding destination and dress shops lead the way of the more obvious related businesses.
This shop is in an 1850s historically recognized home with elegant porches and dramatic windows. Those and interior details I expect contribute to the dress purchase being an “experience”.
The fence and closed gate keep passers by at bay. In an unusual Charleston detail, this home has its large porches facing the street, where most run down the side of the building. Placement was determined by the summer heat looking to maximize breeze and minimize direct sun.